About this item

• FAST-LATHER TECHNOLOGY: This ultra-fast lather concentrated hair shampoo moisturizes and smooths hair in 30 seconds
• 2X MORE WASHES: 1 bottle of Ultra shampoo for dry hair equals 2 bottles of non-concentrated Daily Moisture 20.4oz. Just use half your usual dose (yes, that's enough)
• ULTRA CONCENTRATE SHAMPOO: This dry hair shampoo contains 100 percent more Moisture Actives per concentrate drop and uses less plastic per wash (vs. non-concentrated Daily Moisture)
• MOISTURIZING SHAMPOO: Dove Ultra Daily Moisture Concentrate Shampoo efficiently penetrates hair strands and delivers moisture to transform dry hair
• HOW TO USE: Squeeze ONLY HALF of your usual dose and massage the gel-like shampoo in wet hair. Follow with Dove Ultra Daily Moisture Concentrate Conditioner